The consumer goods sector in Indonesia consists of various products from beauty, home products, electronics, cleaning products and such plays a huge role in Indonesia. With more than a quarter million people living in Indonesia, the consumer goods market is one of the reason why Indonesia don't really get affected by the financial crisis as these markets can sustain itself because of Indonesia's large consumer base which also give opportunities for consumers to shop in more comfortable shopping environments. This has also led to numerous new malls being developed in major cities throughout Indonesia.